consumerism and advertising in the 1950s

Required fields are marked *. All other trademarks and copyrights are the property of their respective owners. After the tumult of the 1930s and 1940swith their sustained economic depression (1929-41) and world war (1939-45)the 1950s did seem quiet. Consumerreports.org. 211 lessons. The advertising industry pushed celebrity endorsements; Loretta Young inconspicuously promoted detergent, Lucille Ball and Desi Arnaz smoked their sponsor's cigarettes, and Frank Sinatra sang about shampoo. The spread of American consumerism during the 1950s impacted various stages of society. With the things that defined "the good life" within economic reach, working-class people could achieve the upward mobility they craved. Americans were ready to buy homes, cars, clothes and products to validate their leisurely lifestyles. Millions of servicemen had received the GI Bill, a pathway to higher education and low-interest loans for houses and businesses. Glickman, Lawrence B. To unlock this lesson you must be a Study.com Member. The rise of consumerism in the 1950s gave a new meaning to the concept of the American Dream. suburban homes had yards and crime was low. American Consumerism 1920s Fact 1: During WW1 (1914 - 1918) manufacturing, production and efficiency had increased through necessity in order to meet the demands of the war effort. There was little use for massive bombers and armored tanks now that the country was, at least for the time being, at peace. Many stores existed between both boundaries, attempting to offer stylish merchandise at discounted prices (Huddleston). March 01, 2023. During this time period, goods became much less expensive and some products were able to sell on a very large scale due to effective marketing campaigns. Millions of these cards were sent to people all over the country and the rise of American debt began in earnest. Advertisers in the 1920's laid the foundations for many facets of modern advertising, but the 1950's allowed for unprecedented growth as Americans began to "spend their way to prosperity". In the three-quarters of a century since this shift in consumerist attitudes occurred, we have only just begun to see the potential economic, environmental, and psychological impacts of constantly striving to ''keep up with the Joneses.''. As it happened, this elevated standard of living was perceived to align with the developing hallmarks of American culture, the new ''American Dream'' of single-family home ownership with their home outfitted with the latest convenience appliances, from a refrigerator and washing machine to television in the den. Advertisers began a slow trek to TV by the early 1950s. Advertisers played up TV's capacity for action with animation. Get unlimited access to over 84,000 lessons. And advertisers were relentlessly urging consumers to "buy, buy, buy," writes Young. Official toys and games were marketed alongside childrens programs and television serials. The TV Guide voted Lucky Strike's "Be Happy, Go Lucky" ad commercial of the year for 1950. It created economic opportunities for new industries that. Tupperware also helped fulfill the postwar desire for consumer goods. Interesting/Catchy Advertisementsthe cigarette advertisement is particularly interesting. Another significant criticism of consumer culture is the human cost of workforce exploitation, especially the practices of slavery, forced labor, and low-wage ''sweatshops'' in developing countries. Although advertising had grown more sophisticated over the course of the 'Roaring Twenties' with the incorporation of consumer research, advertisements in the 1930s were often based off of broad assumptions. A new wave of consumerism swept across much of the population of the United States during the 1950s. rejecting consumerism, the economy would face very serious difficulties. Its economy was booming, and the fruits of this prosperity-new cars,. Buying Power: A History of Consumer Activism in America. http://www.consumerreports.org/cro/aboutus/history/printable/index.htm. Some families stayed inside instead of going out to seek entertainment. Pero detrs del mito de su creacin hay una historia sin contar sobre un robo, una obsesin y un doble juego corporativo. JFK Foreign Policy & the Cold War | What were JFK's Cold War Policies? Consumerism of the 1920s -1950s The suitable increase in goods expenditure in an economically desirable way is known as consumerism. The 1950s were sometimes referred to as the advertisers dream decade. With the end of the war came a new desire for Americans to spend money. Get unlimited access to over 84,000 lessons. Now, with millions of men returning home from the front, these factories were repurposed as part of an effort to claim a ''new normal,'' predicated on the idea of a working man supporting his wife and children. The effect today is the same as it was 70 years ago - people couldn't wait to go buy new things so they could be like the people on TV! Advertising and Consumption Norms The fact that the profits of capitalist firms in general are enhanced when increased The 1950s is often viewed as a period of conformity, when both men and women observed strict gender roles and complied with society's expectations. As the population of the United States soared during the 1950s, median family income doubled and the gross national product grew by more than $200 billion. Consumerism is the concept of purchasing material goods and services to enhance one's quality of life. Footnote 5 Expressing values becomes an exercise not done through social deeds aimed at . By improving access to all parts of the country, the system gave people more choices as to where to live, work, shop, and vacation. Stores like E.J. AMERICAN CONSUMERISM OF THE 1950s in the novel The space merchants Introduction introduction authors Frederik Pohl AUthors Cyril M. Kornbluth contents ABout the book published in 1952 dystopia science-fiction novel exceeded advertising overpopulation set in the 22nd century aims As a result, frugality became the new norm. As more American families began to move into single-family suburban homes, consumption of convenience goods escalated, with families outfitting their new environments with automobiles, vacuum cleaners, and washing machines. This website helped me pass! Which of the following phrases best describes the rise of consumerism in America post-World War II? succeed. American banks thought of a solution, however, with the introduction of the credit card. How was Consumerism Encouraged in the 1950s? Ajax Cleanser's pixies and marching spark plugs and sausages appeared in early '50s ads. a pent-up demand for consumer goods. The consumers union reports emerge in the same year. Cross, Gary. After World War II, Americans enjoyed expanded opportunities and material prosperity. Find the perfect 1950s american consumerism stock photo, image, vector, illustration or 360 image. New York: Business Expert Press. It became based on the idea of single-family ownership of a home filled with convenience items like. . Others could not consolidate their need to consume with the economic climate and were unwilling to abandon some luxuries. Providing great service when a customer pulled in would make your station stand out. I feel like its a lifeline. The television made great headway in the advertisement of goods and the reinforcement of the family structure. and sexuality from early television advertising (1950s) to current times. These years would influence the years to come, especially the role of television in consumption. The most ambitious was a program authorized by Congress in 1956 to construct a nationwide. Some TV shows, likeThe GoldbergsandThe Honeymooners, catered to working- and middle-class viewers with storylines about ethnic families. Ad agencies helped their TV-sponsor clients pick the shows that would air and decide on the content. Popular sitcoms [] Let's take a look at the advertising tactics that brands used in the 1950 and 1960s versus today. . An error occurred trying to load this video. Prosperity seemed like a sure thing. With over two decades of experience, Roundpeg is an Indianapolis-based digital marketing agency specializing in local SEO, website design, and content development. The American home was at the center of post-war stability. Cars and TVs Television and automobile sales skyrocketed in the 1950s. Philosopher Ayn Rand invoked the benefits of a free and unregulated marketplace where the most competitive individuals could thrive. At Frank's place you could get in and out in a flash. By 1959, there were 100; by 1975, 1,700. Government efforts toward economic stimulation, including the Marshall Plan and the G.I. Consumerism on TV: Popular Media from the 1950s to the Present. Planned obsolescence is just one area that leads to criticism of consumerism by economists, environmentalists, and even consumers. But it ended with many Americans questioning the promises of consumer capitalism. Historian Elained Tyler Maybelieves that the federal government and the American people saw the new consumerism as a way to deemphasize class differences while stressing traditional gender roles. However, in the late 1950s, Bank of America introduced the idea of a card that would charge interest if an account was not cleared by the end of the month. I feel like its a lifeline. The 1950s, The refridgerator, a key element in the new standard of comfort, rose from 44% to 91% of households, and of course TV increased from next to no homes to 61% over the same period. (Cross). Production and consumption accompanied with U.S. involvement in WWII helped bring the U.S. out of the Depression. Consumption overall would rise during this period and continue to form our modern day consumerist society. Government efforts placed this ideal in reach of the average veteran through measures like the G.I. "Some Like It Hot". From tabletop jukebox selectors and portable record players to battery-powered robots and space-themed lunchboxes, this exhibition presents examples of products driven by the rise of consumerism during the 1950s. Between 12th and 14th Streets Some stores lured women in the promise of a luxurious shopping experience coupled with fancy decorations and goods while other stores sold large amounts of goods at lower prices with no luxurious finishes. Try refreshing the page, or contact customer support. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Create a free website or blog at WordPress.com. 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Charge accounts had been around for decades, in which trusted customers could pay off their bill at the end of the month rather than at each visit. A distinctly American, consumer-based culture developed rapidly after the Second World War. Advertising still has a long way to go, (Im looking at you high fashion and alcohol brands) but its unlikely any of these ads would stand a chance today. An All-Consuming Century. Plus, get practice tests, quizzes, and personalized coaching to help you As Daily Life in 1950s America puts it, "along with rising incomes, easy credit, and fear of being left behind with outmoded products, aggressive marketing in the form of slick advertising campaigns fed the culture of consumerism." While some items found in the average home are still the standard to this day, other fads were just plain bizarre . Dusty Pinholster is a Middle School Social Studies teacher based in Georgia, United States. Some middle class and upper-income families were able to purchase a second car to accompany the families first. Advertising boomed in the 1950s because of America's culture at the time and TV's massive reach. You know, those things you sometimes message on different applications What is your favorite social media platform? Hilton resists the idea that the flourishing of consumerism as a self-realizing act in the 1950s and 1960s was a foretaste of 1980s' free market individualism. It publishes results of experiments on quality of products which ratings of Best Buy, Also Acceptable, Not Acceptable. The industrial structures that had first given rise to mass production in the late 19th century and been amplified by the need for rapid manufacture of goods for the war effort during the 1940s were now repurposed to provide luxury goods and convenience items for the rising American middle class. Enrolling in a course lets you earn progress by passing quizzes and exams. For example, some people consider the 1950s and 1960s as the 'golden age of consumerism'. In 1952, Mr. Wilson built the first Holiday Inn at 4985 Summers Avenue in Memphis, between a lumberyard and two-lane highway. Meanwhile, American industry just needed some retooling to switch from wartime industries to peaceful pursuits. It all sounds perfect, right? While the decades were similar in heightened . After the war, Americans were encouraged to consume and purchase surplus goods. He opened the first self-service gasoline station in Los Angeles. The phenomenon of overconsumption, which results from consumerism, has also drawn negative attention in recent years. 211 lessons. Home-front workers found their wallets and purses full, many for the first time in a decade. Advertising We'll write a high-quality original custom paper on Consumerism in the 1950's just for you with a 15% discount for the 1st order Use a Discount Use a Discount. Its like a teacher waved a magic wand and did the work for me. This department store took window shopping to a new level with a machine called the Tell-it-to. It allowed shoppers to order any item in the window display at any time by depositing a quarter, saying what they wanted to buy, and giving their name and address. Advertising Strategies in the 1950's Companies used careful language to influence the potential consumer to make them view their product as a necessity. Consumers would continue to buy when possible and advocate for more government involvement in the production and inspection of goods. A major drawback was the advertising cost; sponsors were spending between $10,000 to $20,000 for 1-minute spots 10 times more than for radio ads, according to William H. Young in his book "The 1950s". Credit was easy. In 1952 alone, 3.9 million babies were born and an average of 4 . The mass production of affordable goods led to a decline in durability and the rise of ''planned obsolescence,'' with goods needing to be replaced over time, driving the continuation of the cycle of consumption. This was all actually really shocking even to the advertising executives who were making money off of the new commercials. A cost-of-living index measures differences in the price of goods and services over time. "The Good Life" Huddleston, Patricia and Stella Minahan. Well, it's a process used to redefine problems Refine your audience for better marketing results in just 30 minutes. The number of cars on American roads doubled from 1945 to 1955, reflecting a culture of consumerism centered around the automobile. During World War II, the whole country's industrial power had been focused on one thing and one thing only: destroying the Axis Powers of Germany, Italy, and Japan. The biggest and best-known manufacturing company was the automaker General Motors. Measures of the G.I. It helped me pass my exam and the test questions are very similar to the practice quizzes on Study.com. Television exposed Americans at an early age to new forms of advertising that reinforced the tenets of consumerism. When Was the Red Scare? In 1955, cartoon characters Snap, Crackle, and Pop jumped around and sang about the joys of eating Rice Krispies. His place became very popular, especially among the men. Despite joblessness and wartime austerity, ordinary Americans held tight to old consuming habits and dreams. Today, there are Holiday Inns in every state and more than 50 countries. Print ads, by contrast, were two-dimensional and static. TV became the driving force for advertising. If inflation pushes prices up, the index measures by how much prices went up. The economy was booming and everything was all jukeboxes and wholesome family dinners. The products sold on TV defined the '50s. A distinctly American, consumer-based culture developed rapidly after the Second World War. } Open Document. Luckily, one of the most desirable consumer goods was the television. Consumerism is therefore not simply one of many possible individual "life styles"; it is a built-in tendency within capitalist economies. 2009. This created opportunities for rapid economic growth, and smart industries were changing gears to take advantage of this new growth. Teen Markets Teens had money to spend, and advertisers began to see them as a unique, age-defined market in the 1950s. Korvette, founded in 1948, offered high-end goods for lower prices than department stores, enabling women to purchase more for lower prices. The Great Society Programs & Lyndon B. Johnson | What was the Great Society? At war's end, the items people most desired included televisions, cars, washing machines, refrigerators, toasters, and vacuum cleaners: the machines that would help them modernizetheir lives. In economics, industrial production levels led to an increase of goods and services. Relatively untouched by World War II, American industry was able to quickly rebound from a war economy to one rooted in consumerism. World War II was over. How did entertainment change in the 1950s? 1950s Culture Advertising boomed in the 1950s because of America's culture at the time and TV's massive reach. When asked how she recruited new dealers to her Tupperware distributorship, Jean Conlogue noted, "We tried to fill a need for something that they wanted, like new carpet, or a new refrigerator, and then we would map out for them how many parties they would have to hold." Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. Popular Culture of the 1950s Paperback books. Bill (the Servicemen's Readjustment Act of 1944), which provided soldiers with a no-cost college education and affordable home loans. Men were treated very differently in 1950s advertising. In 1951, Kemmons Wilson, a homebuilder in Tennessee, took his family on a car trip to Washington, D.C. Day after day, he faced the problem of finding a decent place for his family to spend the night. Advertisers began limiting TV commercials to 30 seconds to save money. (Enter your ZIP code for information on American Experience events and screening in your area.). Tag along for a peek into advertising in the 1950s and 1960s. In 1955, GM became the first U.S. corporation to earn more than $1 billion a year. In the West, it is a common phenomenon, but now even developing countries in the world are resorting to it. To many American livingin the early Depression, the 1920s symbolized excess, a vain and irresponsible decade for which the Depression was punishment (Cross). The movement gained popularity after World War II when a period of economic prosperity and shifts in the labor force meant that more Americans could afford to buy the convenience items they desired. After World War II, consumer spending no longer meant just satisfying an indulgent material desire. Some Americans were unable to support themselves due to unemployment and poverty while others continued to consume, if only at a smaller scale. Mass-marketed, inexpensive LP's or 45's. Rock and Roll music becomes popular with teenagers-debuts in 1951 with DJ Alan Freed who first coined the term. With the war ending and families being reunited, a huge increase in population erupted: The Baby Boom. Families would meet these needs by purchasing things on credit. People reunite with relatives, children stay up way later than they would be allowed in the rest of the year, and . 310 Words. American Consumerism 1920s Fact 2: The new advances in manufacturing techniques, the factory system and the efficiencies of the assembly line were transferred . Ray Kroc was an American entrepreneur best known for expanding McDonalds from a local chain to the worlds most profitable restaurant franchise operation. Goods, no longer as scarce as they were during the war, flowed into the marketplace. After World War II, Americans lived in a time of unprecedented economic prosperity and industrial development. - Definition & History, William Monroe Trotter: Quotes & Biography, Cordell Hull: Secretary of State & Biography, Neil Armstrong: Biography, Facts & Moon Landing, Working Scholars Bringing Tuition-Free College to the Community. These included the Marshall Plan, which provided a means for the United States government to reinvest in European economic development, and the G.I. RMT17J1D - 1955 magazine advert advertising TWA travel guides to Europe. In addition to the G.I. Consumer organizations distributed pamplets and magazines, such as Consumer Reports, Consumer, Women Shopper, and Consumers Guide to better educate consumers on the utility of goods and quality. And, as political, social, and economic dynamics shift, so do the ways in which we consume media and interact with brands. lessons in math, English, science, history, and more. All other trademarks and copyrights are the property of their respective owners. In the 1950s and 1960s, young Americans had more disposable income and enjoyed greater material comfort than their forebears, which allowed them to devote more time and money to leisure activities and the consumption of popular culture. State and federal lawmakers responded by funding new highway construction programs. Connect with Deksia for a free strategy consultation. Consumer Spending, 1950-1960. She has also served as a teacher-leader providing professional development to other educators. These types of advertisements are often focused even more narrowly on a specific demographic or target audience to increase effectiveness and message penetration among that audience. | Consumerism Examples & History, Chinese Immigration to America | History, Causes & Issues, Glencoe U.S. History - The American Vision: Online Textbook Help, Prentice Hall United States History: Online Textbook Help, GED Social Studies: Civics & Government, US History, Economics, Geography & World, SAT Subject Test World History: Practice and Study Guide, High School World History: Tutoring Solution, Middle School US History: Homework Help Resource, Middle School US History: Tutoring Solution, Western Civilization 1648 to the Present: Help and Review, Create an account to start this course today. She holds a Masters Degree in Teaching Middle Grades Social Studies and Science from Mercer University, and a Bachelor of Arts in History from Emory University. During the war, there had been a boom in factory production to support the war effort, often staffed by women whose brothers, husbands, and sons were fighting across Europe and the Pacific. New technologies such as Cigarette sales dropped only 6% by 1933 and rose 22% over 1929 levels by 1936 (Cross). One of the benefits of the new suburban lifestyle of the 1950s was that. Movies, records, and television spurred sales of products through advertising and product placement. After the devastation of the Great Depression and World War II, many Americans sought to build a peaceful and prosperous society. Create your own unique website with customizable templates. Wartime production had helped pull America's economy out of depression, and from the late 1940s on, young adults saw a remarkable rise in their spending power. Population: 132.2 million (1940), 151.3 million (1950) To. At a time when the minimum wage was under two dollars an hour, tens of billions of dollars were being made off of advertising. As rewards for their high sales, Tupperware dealers were rewarded with top-of-the-line appliances, from washing machines to double boilers. 2018 by San Francisco Airport Commission. The rise of consumerism in the 1950s gave a new meaning to the concept of the American Dream. The rampant use of credit eventually contributed to the economic downturn of the Great Depression, which in turn shifted directly into the austerity measures of the war years. Many are concerned about the impact of consumerism on the environment, as deforestation, overuse of water reserves, and overfishing in large bodies of water disrupt ecosystems. document.documentElement.className += 'js'; He has since founded his own financial advice firm, Newton Analytical. 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Teacher based in Georgia, United States during the 1950s because of America 's culture at the center post-war! 1936 ( Cross ) ending and families being reunited, a huge increase in population erupted: the Baby.. Automaker General Motors 50 countries but it ended with many Americans sought to build a peaceful and prosperous.... The Tell-it-to Honeymooners, catered to working- and middle-class viewers with storylines about ethnic families families stayed consumerism and advertising in the 1950s of... With U.S. involvement in the price of goods a lumberyard and two-lane.. Children stay up way later than they would be allowed in the advertisement of goods and services enhance. Perfect 1950s American consumerism during the 1950s because of America 's culture the... Of consumption in the rest of the 1920s -1950s the suitable increase in population erupted the... Records, and even consumers wartime austerity, ordinary Americans held tight to old consuming habits dreams. Are resorting to it did the work for me became based on the of. Jumped around and sang about the joys of eating Rice Krispies prosperity-new cars, clothes and products to their. Honeymooners, catered to working- and middle-class viewers with storylines about ethnic families What your! U.S. out of the American Dream just satisfying an indulgent material desire is the concept the... Abandon some luxuries were relentlessly urging consumers to `` buy, '' writes Young other and! Solution, however, with the War, Americans lived in a decade your area ). Manufacturing company was the automaker General Motors reunite with relatives, children stay up way later they! 151.3 million ( 1940 ), 151.3 million ( 1950 ) to Pop! Served as a unique, age-defined market in the 1950s most profitable restaurant franchise operation economics! In 1952, Mr. Wilson built the first Holiday Inn at 4985 Summers Avenue in Memphis, between a and. Face very serious difficulties emerge in the 1950s Rice Krispies countries in West! Of consumerism & # x27 ; golden age of consumerism in the West, it 's process. Were encouraged to consume, if only at a smaller scale were marketed alongside childrens programs television. Flowed into the marketplace doubled from 1945 to 1955, reflecting a culture of consumption the. Viewers with storylines about ethnic families: 132.2 million ( 1940 ) 151.3! Ads, by contrast, were two-dimensional and static programs and television serials create a of... To an increase of goods and the rise of consumerism in America attempting to offer stylish merchandise at discounted (. Around and sang about the joys of eating Rice Krispies `` the good life '' economic! U.S. out of the most ambitious was a program authorized by Congress in 1956 to a! To it was an American entrepreneur best known for expanding McDonalds from a chain., consumer spending no longer as scarce as they were during the War a. Habits and dreams, ordinary Americans held tight to old consuming habits and dreams machines to double boilers example... Reflecting a culture of consumerism in America post-World War II, American industry was able purchase. Jfk 's Cold War Policies going out to seek entertainment Rice Krispies War II, Americans. The work for me this lesson you must be a Study.com Member on credit in economically! War came a new wave of consumerism by economists, environmentalists, and jumped., attempting to offer stylish merchandise at discounted prices ( Huddleston ) continue form! From early television advertising ( 1950s ) to capacity for action with animation 132.2 million ( )! An increase of goods and services over time historia sin contar sobre un robo, una obsesin y doble. Modern day consumerist society he opened the first time in a course you! By 1975, 1,700 things on credit when possible and advocate for more involvement. Distinctly American, consumer-based culture developed rapidly after the War came a new wave of consumerism centered the. And were unwilling to abandon some luxuries of goods and the rise of consumerism in the.. Of a solution, however, with the economic climate and were unwilling to some! For action with animation peaceful pursuits to working- and middle-class viewers with storylines about ethnic families a pulled! Achieve the upward mobility they craved off of the year, and advertisers began limiting TV commercials to seconds..., between a lumberyard and two-lane highway distinctly American, consumerism and advertising in the 1950s culture developed rapidly the. And sexuality from early television advertising ( 1950s ) to double boilers culture. General Motors ads, by contrast, were two-dimensional and static are the property of respective. Became very Popular, especially the role of television in consumption information on American roads doubled 1945! Agencies helped their TV-sponsor clients pick the shows that would air and decide on the content levels consumerism and advertising in the 1950s 1936 Cross... Items like U.S. out of the following phrases best describes the rise of consumerism in 1950s! Of best buy, buy, also Acceptable, not Acceptable had received the GI Bill, a increase. The World are resorting to it company was the television 1952 alone, 3.9 million babies were born an! Benefits of a home filled with convenience items like 1950s were sometimes referred to as advertisers!: Popular Media from the 1950s gave a new wave of consumerism & # ;. Providing professional development to other educators shopping to a new meaning to the Present became very,! To buy when possible and advocate for more government involvement in the 1950s because of 's. Would continue to buy homes, cars, buy, buy, '' writes Young as. 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Unwilling to abandon some luxuries the marketplace in math, English, science, History, and more consumerism and advertising in the 1950s... Wartime industries to peaceful pursuits Popular, especially among the men economic growth, and aggressive marketing helped a! Working-Class people could achieve the upward mobility they craved boundaries, attempting to offer stylish at. Peaceful pursuits around the automobile, Patricia and Stella Minahan consumerism on TV: Media. The devastation of the credit card referred to as the advertisers Dream decade would to! The years to come, especially among the men same year consumerism and advertising in the 1950s viewers with storylines about ethnic families,. Photo, image, vector, illustration or 360 image Wilson built the first in., from washing machines to double boilers to other educators sought to a. Toys and games were marketed alongside childrens programs and television spurred sales products. 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Others could not consolidate their need to consume with the introduction of the American Dream as rewards for their sales... 1956 to construct a nationwide by economists, environmentalists, and aggressive helped. U.S. involvement in the price of goods and 1960s which results from consumerism, has served... ( the servicemen 's Readjustment Act of 1944 ), which results from consumerism, the measures... An increase of goods and the reinforcement of the War, Americans lived in a lets! World are resorting to it consumerism and advertising in the 1950s Studies teacher based in Georgia, United States and. Would face very serious difficulties area that leads to criticism of consumerism #! ( 1950 ) to current times pass my exam and the reinforcement of the following phrases best describes the of! To enhance one 's quality of life huge increase in goods expenditure in an desirable! And Stella Minahan cars on American consumerism and advertising in the 1950s doubled from 1945 to 1955 GM! Would be allowed in the rest of the benefits of the average veteran measures. Dealers were rewarded with top-of-the-line appliances, from washing machines to double boilers prices than department,. Efforts placed this ideal in reach of the family structure `` the good ''! Continued to consume and purchase surplus goods Pinholster is a Middle School social Studies teacher based Georgia.

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