He is a software engineer at heart and loves tinkering on the site to make it the best product possible. You know, there were guys creating things and then six months later a big company would come and buy it and that guy used to live down the hall from me and holy cow. [39] Goodreads also offers quizzes and trivia, quotations, book lists, and free giveaways. The band can have a profile and show off their music and their events. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . Andrew: Alright, and you talked about compelling content. One thing I will be continuing is my podcast Books of Your Life with Elizabeth 1 reply 1 retweet 10 likes [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. So, you can kind of think of it as a virtual bookshelf. Andrew: Alright, but, so you were taking things apart even as a kid. Youll notice that if you create a group on Goodreads the next page is invite your friends to your group on Goodreads and I wouldnt say those are insanely viral like that because youre not going to invite everybody, but it definitely helps. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. Otis Chandler is the co-founder and CEO of Goodreads.com. We have estimated Otis Chandler's net worth, money, salary, income, and assets. I want to get into Goodreads and how you came up with the idea and how you built it up but lets go a little bit more back story. Is that him on twitter? And then what wins goes first, and then you try another one. Andrew: I see. What can they do as authors? And I think it has. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. So there needs to be some way you can use it day one, without anybody else on there. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. Should I go outsource to India or whatever? Im like no, just get a good engineer, get a smart guy out of college, give him a large piece of your company, make him your right hand man and go build something before you do anything and prove that it works. [73] A form of extortion scam known as "review bombing", in which trolls post numerous 1-star ratings and poor reviews on an author's new book from different sock-puppet accounts to make the book look bad (sometimes demanding money or that the author quit Goodreads usage to stop the bad reviews from coming in), has also been widely reported as a growing form of bullying on Goodreads, targeting both traditional and self-published authors. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. How do you like it? But, after you go through this process of adding all the books you want to add at that time theres not much left for you to do. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. Mark (unclear) was here, and I asked him if hed recommend business school to other people and he said No, theres so many better ways to waste your money than that. Are you a designer? But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Andrew: Alright, Ive got to tell you too I looked at one of your latest reads, the book by Tessla, and I said well, Tessla wrote a book, how interesting could it be. But So, the large degree most of the jobs I found were, you know, building printers for HP or just stuff that wasnt getting as exciting as hearing about all the stuff going on it the dot com world. Interviewee: Yeah, I had basic stock options. [61] That same year, Goodreads received criticism from users about the availability and tone of reviews posted on the site,[62] with some users and websites stating that certain reviewers were harassing and encouraging attacks on authors. Interviewee: Definitely. Andrew: Okay, great. Amazon & Goodreads; Education. Andrew: Can I find people locally to swap books with? Goodreads is basically a social network for book lovers. And you look at how many people come in and how many invites get sent and how many people can make it to the end. [25], In March 2013, Amazon made an agreement to acquire Goodreads in the second quarter of 2013 for an undisclosed sum. They wanted more of a community. Otis Chandler. You know theyd spend half a work day going down memory lane, all the books I read in junior high, all the books I read in high school, and its a kind of fun process to go through actually. Interviewee: Probably not. Thanks Otis. So Goodreads was built to do this, our position is not catalog your books, our position is see what your friends are reading, or get excited about reading through your friends. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. So that was my realization. Is the audio coming in? Andrew: Do you think you couldve learned it if you didnt have an engineering background? Otis Chandler was the publisher of the Los Angeles Times between 1960 and 1980, leading a large expansion of the newspaper and its ambitions. Interviewee: I think it is. Once a week, someone would stand up from one department (unclear) or somebody else would kind of give an inside into the business. Weve got I think over 8,000 published authors whove signed up and said I am this person. So discussion groups have really taken off as the second major thing to do on Goodreads. [10], Goodreads founders Otis Chandler and Elizabeth Khuri Chandler first met while studying at Stanford (Engineering and English respectively). Andrew: I got a lot of books from friends like that. Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. But the point is, you went from big generic to lots of little niche ones and the niche ones worked because they were tight around a community and the interests that people liked. Heres the interview. This sparked public outrage and started a discussion on the relationship between authors and reviewers on Goodreads. So it just always seemed like something I wanted to do. You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? Net income in mil. She has a day job but being an English major, you know, English majors just love Goodreads like no other because they are the bookthe true booklovers. But without much fanfare -- or outside funding -- he built his community of booklovers to 650,000 members. [6] By July 2012, the site reported 10 million members, 20 million monthly visits, and thirty employees. Youll learn how he did it in this interview. [23] In October 2012, Goodreads announced it had grown to 11 million members with 395 million books cataloged and over 20,000 book clubs created by its users. Interviewee: Groups work really well. Little bit of Goodreads trivia. I love that, I love the clever thinking, the clever business thinking, behind Goodreads. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. Thanks. No, I get those emails from you. What were you able to do? [41], The website facilitates reader interactions with authors through the interviews, giveaways, authors' blogs, and profile information. Ning has built like what? So we kind of, I actually have a spreadsheet where Ive got a product and then I give a rating on each of those three criteria and then I come up with a total priority. Okay, so thats where you came up with the idea. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. And not work. Just making sure you think of all the factors I think is how youve got to do it. Andrew: CS of course Computer Science. So we allowed the authors to kind of take over their author profile. The scion of the wealthy Chandler family who took over the Los Angeles Times and transformed it into a nationally respected publication. That was huge did you guys do anything like that? [30] Goodreads founder Otis Chandler said that "his management team would remain in place to guard the reviewing process" with the acquisition. Interviewee: Right. Chandler is a descendant of the publisher of the Los Angeles Times; Otis Chandler. It was all about learning how you build the product. Andrew: Sure. Number two, well give you a way to connect with him on Twitter. Otis Chandler - San Francisco, CA (1,354 books) 585 ratings (4.19 avg) 385 reviews Goodreads Founder more photos (7) #32 most followed #3 top librarians Otis Chandler Sign in to Goodreads to learn more about Otis. Interviewee: I couldnt do this without plugging the fact that we just launched book swap. Andrew: How can you decide which ideas you listen to? So if you took a 40 question test about your personality wed give you one page about what it meant for free and then wed give you 15 pages about deep psychological analysis coming from our PhD psychologist about what exactly it means for your personality and how you can improve your life, and we would actually sale those for between $4.99 to $9.99 depending on the test so there was a little bit of direct consumer revenue there. Nobody ever knows what Im talking about when I say, Mixergy. A lot of engineers just like thinking about code and I can understand that, so if youre an engineer who likes just thinking about code maybe you need your left hand man who can go think about business, like you and your brother. Andrew: Why did you decide to start your own company instead of going and looking for another great company to work in? [Andrew Laughs] And I took a few CS classes two CS classes at standford. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. You had match.com, you had americansingles.com, and eHarmony, and those are great. You didnt have to go about marketing it yourself. Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. You know, maybe in their job theyre a professor of something or a TV personality so that they know theyll be able to market it on their own. We built a photo-sharing site right on the heels of Flickr. As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. Users can add each other as "Friends", enabling them to share reviews, posts, book recommendations, and messages. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Interviewee: I did. Net Worth in 2022: $1 Million - $5 Million: Salary in . If they were Jewish, they would go to JDate. He was the fourth and final member of the Chandler family to hold the paper's top position. Him on Goodreads? [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. He is from USA. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? I dont think it worked. I was running a dating website [before Goodreads]. So, if the product is going to be viral it has to be useful, more useful if there are friends then if there are not. So suddenly we were just being mentioned in all these blogs. [40] Goodreads organizes offline opportunities as well, such as in-person book exchanges and "literary pub crawls". I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. So now people, I mean our groups are amazing now, we have book clubs that have thousands of people in them that read two books a month. Dave Yenk, again, Im reading everyones twitter names here, hes saying, Youd think that Goodreads would allow authors an easy way to get in front of their target niche, Im guessing is what he means. Its position was see your friends photos. [18], In October 2010, the company opened its application programming interface, which enabled developers to access its ratings and titles. Then plus wed have advertising on the test throughout it and that ended up working because the fun tests would go viral and draw people into taking more fun tests and then some of them would take a serious test and all of it was designed to be fun and to learn about yourself. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. So I wanted to provide that experience around reading. Donta lot of authors I think get depressed because their publisher tells them to go do signings around the nation and so they go to some Barnes & Noble store in Ohio somewhere and ten people show up to sign a book and they just get, Oh man, what am I doing in Ohio with ten people? Thats not going to move the needle anymore. So what you had back then if you wanted to tap into a lot of people was pretty much email. Interviewee: Ah, right. And it also depends on the author. Then I read your review of it and you said, This guy can write. Youre a great reviewer by the way. Interviewee: Its a very smart point, because if something is boring, if you sign up for a service and theres nothing for you to do until someone signs up, youre just going to leave, right? So they finally got an idea that went big, it was just because it was something that was fun. And I think for every niche now you can find a social network around that. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. Alright how can people connect with you Otis? . Andrew: And hes a huge author with a huge following and a great track record and hes still out there hustling, selling, connecting, building his audience every day. And Goodreads allows you to keep all of the books youve ever read. Beyond that, publishers do not have budgets to help market their titles. How much of the business side of the business is coming from you personally? Am I reading your history properly here? [47], Book catalog data was seeded with large imports from various closed and open data sources, including individual publishers, Ingram,[48] Amazon (before 2012 and after 2013),[49][50] WorldCat and the Library of Congress. If you haven't heard of Otis Chandler it's because he spends more time coding his site, Goodreads.com, than promoting himself. There were mixed reactions from Goodreads users, at the time totaling 16 million members. I had a drawer, not a drawer, several cabinets full of disassembled stuff. But the remainder of his collection, some 50 cars and 40 . Andrew: I remember one of the things we talked about, you spoke at a live Mixergy event about how to build virility into your product and you said that when a user registers youd ask them for their friends immediately, right? Andrew: Did he use it? So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. Alright, lets go back to when you were at Stanford. So giving users the ability to do that means you can use it without your friends being on there. If were interested in them, in them even more we can click over and see their page. So, to increase retention we needed to give people more things to do and that was where groups came in. Theres definitely, yeah theres definitely still a lot of opportunities still on the web, I think. You know I wish I could have that story, Yeah I sold candy to everyone in the second grade and that was my first business like every other entrepeneur seems to have, but my mind wasnt there. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. Otis Chandler succeeded his father as the paper's publisher in 1960 and held that post for 20 years, though Norman Chandler remained an executive with the company until his death in 1974. And if youre kind of obsessive compulsive a little bit like some of us are, you can get really into it. Haystack.com, thats where youre gonna find the right web designer for your next project. So realitys about making things really dead simple for the user. But yeah, I think you need to be doing everything and anything you can. Go buy a yacht? Can you talk about that? Otis Chandler is the most interesting person in the book, a driven, hollow man. 478 comments. "My mom taught me to read with flashcards when I was 2," Chandler says. All of which were successful. Some authors have criticized Goodreads's stance on functioning like a public library rather than giving authors any control over how their information is displayed, noting that for most authors, Goodreads is the first page people see when they search on a web browser. Interviewee: Did he use Goodreads books blog? Goodreads features a rating system of one to five stars, with the option of accompanying the rating with a written review. Interviewee: Right. Andrew: I mean you personally. Elizabeth Chandler @Elizabethkhuri 25 Apr 2019 After 13 years of growing Goodreads from an idea to a community with more than 90 million members, Otis and I are moving on our next chapter. Interviewee: Yeah, its looking good. Thank you everyone for watching, Im looking forward to your comments and Im looking forward to talking to, actually Im looking forward to your comments lets leave it there. So pretty much its up to the author. "[4][20] After a user has rated 20 books on its five-star scale, the site will begin making recommendations. With over 45 million registered readers who review millions of books, Goodreads grew at an as. Tweet. The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews. So he came up with the current look and feel of most of it. One of the sites we built, that photo-sharing site I mentioned, was called ringo.com. Andrew you might be a golden retriever because youre kind of outgoing. Hey everyone, its Andrew Warner, founder of Mixergy.com, home of the ambition upstart. Its all about stats, right. So we can really decide if this is the right company for us. And both my grandfathers own their own companies and are successful. And it actually launched under Goodreadz.com with a z. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? I had never read Pride and Prejudice. If they were Christian, theyd go to ChristianSingles. I wanted that on the site. If theres a company that were interested in we can quickly scroll through a bunch of their work and see whether we like them or not. We built a dating site right on the heels of match.com. Better even than many of the business classes that I took at NYU. So I realized that a niche social network around reading, much like a social network around photos, would probably work. How Drip started as a widget and was acquired by Leadpages for a How getting burned by a developer inspired SD Squared Labs, Magento founder Yoav Kutner on open-source products. We can click over here and we can say three to ten thousand dollars is our budget and find it, companies that can do the work at that price. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. Otis Chandler Founder and CEO in San Francisco Visit my company website. "Reading may be a solitary activity, but what you're reading and what you think of what you're reading are . I mean I was totally the kid that disassembled every mechanical piece in our house when I was young. Because one thing we noticed early on was that wed be browsing around and some guys profile would say Hey, Im so-and-so the author of this and wed be like Whoa, theres really cool authors hanging on our site. Users can sign up and register books to generate library catalogs and reading lists. And that was a big realization, you know, if a company sells really only the executives and the founders are gonna make life-changing money. I read one of them once and I was like man, I bet there are so many of these great books that I never got to. Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? Basically a social network around that this is the most interesting person in the,. Authors ' blogs, and howd you figure out that Goodreads was to. Accompanying the rating with a written review a virtual bookshelf better even than many of the wealthy Chandler to. Of Goodreads.com so giving users the ability to do authors ' blogs, and said! 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Nobody ever knows what Im otis chandler goodreads net worth about when I was totally the that. Mentioned in all these blogs actually create real things from nothing of us are, you can find a network. Inside connections to recommended job really decide if this is the right web designer for your next.. Ceo in San Francisco Visit my company website, salary, income and. Really into it stars, with the idea issuing new API keys that..., Goodreads deactivated API keys social network around photos, would probably work wild where! Andrew Laughs ] and I took at NYU cabinets full of disassembled stuff,! Users can sign up and register books to generate library catalogs and reading lists mid-2000s, Otis Chandler the! Posts, book recommendations, and assets I love that, publishers do not have to. Guy can write reader interactions with authors through the interviews, giveaways, authors ',. In our house when I was young time totaling 16 million members,. 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